Of PAGCOR’s entertainment and PTV’s problematic programming placement

OPM at pagcor

THE PHILIPPINE AMUSEMENT and Gaming Corporation (PAGCOR) hold two annual entertainment programs: the OPM@Pagcor every June and Ms. Casino Filipino every September. The former on its Year 4 finished last Friday, June 6. The said show of the State-owned gambling corporation will be televised on the government station, PTV 4 this Sunday, June 15.

The OPM@Pagcor commenced its annual search since 2011 as part of the Government’s advocacy of reviving the OPM industry from succumbing into stage 4 cancer. Indeed, it’s sad to see OPM dying in this generation due to our tastes to covers of classics, one-hit wonders and foreign (particularly, Asian) tastes.

Ironically, the talent search with two representatives from each Casino Filipino branches nationwide performs songs from the existing rosters of songs rather than new and original compositions unlike TV5’s PhilPop (to be aired next month) and ABS-CBN’s Himig Handog. Hold your nasal singing a la Daniel Padilla, folks; we’re going back to the topic.

Nevertheless, the admin of the Facebook page behind the talent search gets a bit confused: When, on Sunday, will the program be aired?

Scenarios on this special programming placement for PTV

As this blog lectured before, the time slot, duration and availability are crucial and important factors on both regular and special programming. Let’s tackle them one by one.

[Note the red text represents the disadvantage and green the advantage or resolution.]

Scenario 1: OPM@PAGCOR will begin at 8:00 until 9:00 p.m.

As they originally placed, the program duration is not enough to condense the opening, the introduction, the performance and the awarding and of course, the break gaps. However, to compensate inadequate timing, they would air two parts each every Sunday (this Sunday and the next) but most of the viewers think it would view less on the later part on June 22.

Scenario 2: OPM@PAGCOR would remain at 8:00 p.m. but will end at 10:30 p.m.

Total airtime will be the longest among the scenarios (135 minutes) but splitting the show two parts, before and after the Lotto Draw, violates the principle of broadcast continuity. It is also unwise to move the most-viewed Lotto Draw earlier or later than the default 9:00 p.m. slot. How can they even announce the Lotto outlet owners about the closing early in a short-term fix? The Lotto Draw story will be for another time.

Scenario 3: OPM@PAGCOR will air after the Lotto Draw (9:15 to 10:30 p.m.)

This scenario benefits the continuity principle but like the first scenario, it would not be enough to air the components of the entertainment show. This scenario is recommended in the status quo of programming structure on a typical Sunday night on the government station.

How to strengthen PTV’s internal control on programming?

After this special programming, PTV could learn from the Sunday night specials common in Philippine free TV especially the Big Two. In ABS-CBN, they called it “Sunday’s Best;” in GMA, they called it “Sunday Night Box Office” or SNBO. They can set up an early version of Sunday specials, call it “Sunday Supreme” lasting from a forgivable and initial innovative 75 minutes (9:15 to 10:30 p.m.) After a certain trial, they can extend into 105 minutes (until 11:00 p.m.), a bit deviant duration from the Big Two’s Sunday special programming duration (lasting approximately two hours).

The lead-out show, Rey Langit’s Kasangga Mo Ang Langit, can be either move from Sunday to the original Wednesday of the same time (10:30 p.m.) or delay the show to 11:00 p.m., making the last program Oras ng Himala aired on 11:30 p.m. until sign off at 12:30 a.m. on weekends rather than the sole Saturday.

With the Sunday Supreme, they can air more specials and compete with the commercial networks. They can air Ramon Magsaysay Awards, PMPC Star Awards, Anak TV Seal Awards and other specials and films they desired to air with priority and availability in hands of the responsible departments.

Let’s just hope the programming department and a proposed public relations department of the People’s Television Network heeds the call even though the call will render it hopeless and worthless by the minds of the callous and blinded administration and management.

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[OPM@Pagcor Poster courtesy of PAGCOR/OPM@Pagcor 4 Facebook Page]



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