MEDIA NG BAYAN, a consortium of media outlets owned by the National Government, says that a morning show will “brighten” up your day this October.
Actually, this is not the first time a joint breakfast television show aired. There was One Morning! Café under the predecessor, Gloria Macapagal-Arroyo’s, administration from April 9, 2007 until her last full day in Malacanang, June 29, 2010.
The said first joint morning show lasted two hours from 6 to 8 a.m. with NBN (now PTV), IBC, RPN and all PBS Radyo ng Bayan stations.
This time, under the Aquino administration via suspicious supervision of Presidential Communications Operations Office (PCOO) Secretary Sonny Coloma, they included the Philippine Information Agency and Philippines News Agency, two entities that spread government’s spin on their press releases to private media outlets, to collate into one Media Ng Bayan.
What happened after One Morning?
The host that survived, retained on Channel 4 and still seen in the small tube after the end of such breakfast show is Miss Veronica Baluyut-Jimenez, who headed the News Department and hosted the monthly documentary series, The Veronica Chronicles on PTV.
At present, the main network recently decided to pull the plug of Balitaan last August 29 and replaced with the replay of NewsLife. Good Morning Boss, since January 14, 2013, is currently the morning show from 7:00 a.m. with the late ending at 9 a.m. every weekday.
RPN 9 is no longer under the claw of the Communications Group in Malacanang despite carrying presidential speeches under the new tenant, 9TV. The current morning show on Channel 9 is Daybreak with Nicolette Henson-Hizon and Hilary Isaac. The network now enjoys positive remarks for not just editorial independence but objectivity by media watchdogs such as the Center for Media Freedom and Responsibility and Media Newser Philippines.
On the other hand, during the weekday mornings, IBC airs the live simulcast Pastor Apollo C. Quiboloy’s The Gospel of the Kingdom and the taped PMCC 4th Watch Oras ng Katotohanan.
With the scheduled joint morning show on the way soon, observers will see its end, most probably after the change of the Presidency come June 30, 2016 because continuity, like editorial independence, is not an option for government owned media outlets.
Have a good October! Inuman na!
[First photo captured by author-admin and second extracted from logos.wikia.com, both are courtesy of People’s Television Network, Inc.]