#TheFilipinoDecides2016: MMK as a political springboard

THE CAMPAIGN PERIOD for national positions is just five days away but the Big 3 networks and CNN Philippines couldn’t stop airing politicians’ advertisements for a long time even before the filing of certificate of candidacies last October.

Netizens’ movement, such as the Anti-Epal movement, tried to pressurized the Commission on Elections (COMELEC) to punish candidates from running the office on premature campaigning but sadly, the Constitutional Commission is too futile to stop them unilaterally or with their support.

With that circumstance, the poorest of the poor electorate — where the nation’s vote really counts the most — will be victims of persistent mind conditioning while the enlightened yet well-educated will find it indeed eternally embarrassing.

However, on this extraordinary post on Timow’s Turf #TheFilipinoDecides2016 series, we will discuss on one program of the network that made the remark as the “biggest blow” every election period: ABS-CBN’s Maalaala Mo Kaya (MMK).

This Saturday evening, the weekly drama anthology, of which the program will turn 25 this year, will be about the story of Liberal Party’s Vice Presidential bet, incumbent Camarines Sur Rep. Leni G. Robredo.

According to recent survey (opinion poll) conducted by Social Weather Stations (SWS) from January 8-10, 2016, she is currently placed 3rd in the race with 17% of respondents, which is behind Sen. Chiz Escudero’s 28% and Sen. Bongbong Marcos’ 25%.

Dimples Romana will portray the widow of former DILG Sec. Jesse Robredo as Marvin Agustin plays her other half.

This episode served as a complement to her husband’s story, titled “Tsinelas” that initially aired last March 23, 2013, where Jericho Rosales played the leading role and Kaye Abad as his spouse.

Legally acceptable but critically unacceptable

This forthcoming episode is legally pursuant to the Fair Elections Act (Republic Act 9006) where: “No movie, cinematograph or documentary portraying the life or biography of a candidate shall be publicly exhibited in a theater, television station or any public forum during the campaign period.” (Section 6.7)

That being said, as the Rappler report exposed out their strategy: airing the episode before the official campaign period and/or let their relatives be the subject of the episodes.

However, netizens who sought agreement with politically motivated social media scholars at this once-every-three-years tradition found this move unacceptable as what we mentioned earlier: mind conditioning the electorate. They found out that MMK impliedly acts as a springboard for their favored political group and/or its candidate(s).

In 2013, senatorial candidates Grace Poe and Alan Cayetano under Team PNoy, the administration slate, have their own episodes aired before the campaign period. Juan Ponce Enrile’s story was aired during the last two weeks of the campaign of his son, Jack Enrile, who also ran for the Senate. The result: Poe and Cayetano won but Enrile lost.

In 2010, then-presidential candidate Noynoy Aquino’s parents story was aired for two straight Saturdays (January 23 and 30), coinciding the 77th birth anniversary of former President Corazon Aquino. Another president candidate, Manny Villar, had an episode of MMK (aired on November 28, 2009) detailing his mother’s life. The verdict: Noynoy won, Manny lost.

In 2004, Pia Cayetano’s father, former Senator Rene Cayetano became the subject of the story a few days before May 10. With that strategic factor, she won the seat.

In that overall picture being said, critics, including the Turf, would agree that lackluster of credibility and impartiality exists in Mother Ignacia not only just on news but on entertainment during election time. Who knows that will be their next maneuver.

If you will watch MMK this Saturday night, please don’t forget to use your minds — well, your conscience — to cast your vote this May 9.


Spread your convincing power to the electorate!

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7 comments

  1. We’ll see if this episode will be lauded or criticized by the majority. Never mind if this episode will post low or high ratings.

    But I think we’re all being doomed with this (I’m even no exception from this) due to the threats from outside this blog. Seems like almost everyone outside this blog are attempting to revise Philippine history. Oh, my goodness.

    1. Indeed.

      Everyone has their own say on the ballot but on history, it cannot be easily replaced especially this coming February 25th. Kung sana balanse ang pagtingin sa kasaysayan, I can accept that but I see it into the deep extremes.

    1. True enough. That’s why na-issue ko ng RED ALERT sa Channel 2 dahil dito. Striktong patnubay at gabay ng isip ang kailangan sa pagpili ng kandidato ngayong eleksyon.

    1. So, ABS-CBN is doing a Justin Bieber? Is it too late now to say sorry?

      They may be legally compliant to absolve on one case but they didn’t apologize to what happened on the same program in the last midterm election or what happened in 2010.

      But for some netizens, they would still find this apology unacceptable at may sense na wala silang credibility sa panahong ito ng taon. Sabi nga nila, the damage is done.

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