Countdown to Coronation (Part II): The Current Arrangements

This Timow’s Turf special report will be dedicated on the 65th Miss Universe where the Philippines will host the grand coronation this Monday, January 30. The views and opinions expressed in this second and concluding installment of two-part special do not reflect those of the Miss Universe Organization (MUO).

President Duterte posed with DOT Secretary Wanda Teo and the fourth batch of the 65th Miss Universe candidates Monday. Maxine Medina, the Philippine contingent, is on the far right.

President Rodrigo Duterte posed with Department of Tourism Secretary Wanda Teo and the fourth batch of the 65th Miss Universe candidates Monday during the courtesy call in Malacanang. Maxine Medina, the Philippine contingent, is on the far right.

ON THE FIRST part, we tripped down memory lane on the past two editions of Miss Universe in 1974 and 1994. In this second of two parts, we will tackle the highly anticipated current event.

Just like the Papal Visit and the APEC Summit back in 2015, the first major event of 2017 involving high-profile foreign dignitaries must need a high profile security in which indeed President Rodrigo Duterte practiced religiously as he trusts too defensively to the military and the police.

But how did the organization for the third hosting came to be and how is the progress of broadcasters concerned?

Hosting back

The awarding of this edition of the pageant came after the reigning Miss Universe Pia Wurtzbach visited back to the country with the nod of her fellow Mindanaoan President during the courtesy call in Malacanang last July 18, a week before his first State of the Nation address.

This nod was unilaterally declared by the Department of Tourism Secretary Wanda Teo but the MUO officially announced as the host of the pageant last November.

Despite the President’s disgust, misogynistic and uncanny remarks, the show must go on in the Mall of Asia Arena this Monday. Steve Harvey will remain the host and will be accompanied with backstage presenter, Ashley Graham as Bretman Rock and Bb. Pilipinas 2010 Venus Raj are taking on the red carpet. Other names will join in the beauty wagon, Pia Wurtzbach’s BFF, Miss USA 2015 Olivia Jordan, will be there to witness and Miss Universe 1994 Sushmita Sen will sit in the panel of judges.

Local broadcast arrangements

Initially exclusive turned into partnership

Initially, Solar Entertainment’s ETC was the sole broadcaster to be carried at 5:00 a.m. this Monday but having the coronation night at dawn sounded too early for the beauty business to operate. The channel began covering the series Journey to the Crown: A Celebration of Beauty for their marketing ploy.

Later, Solar realized the difficulty in airing time and signal reception; hence, they’ll go live at 8 a.m. to accommodate the East Coast’s prime time airing and decided to forge alliance with the Big 3 network, which is very similar to the arrangement on the Pacquiao-Mayweather fight last May 2015.

Though the first batch of delegates from East Asia, the Pacific and the USA arrived in Manila and made their first TV appearance on Eat Bulaga (December 10) on GMA, TV5 penned the Solar partnership first (December 12). The Kamuning network signed second just three days later. Finally, a week after, ABS-CBN, the current carrier of Binibining Pilipinas and the recent Miss Universe pageants, completely forged the deal just before Christmas.

While the Big 3, ETC (for FTA), the rest of Solar Entertainment cable channels and Star World (cable) will cover the coronation night. 

TV5 will both air exclusively the swimsuit and long gown preliminary competitions this weekend primetime. Their digital counterpart is currently providing the rights of behind-the-scenes content.

Current developments

During the past two weeks, some TV programs within the Big 3 that are not teleseryes have integrated the things associated with Miss Universe.

Last January 14, Eat Bulaga‘s opening performance was conceived by Paolo Ballesteros, the Best Actor for Die Beautiful in the recent Metro Manila Film Festival but during Bulagaan, he was responsible for the fashion catwalk before the segment proper with the topic on the winning countries of the pageant. The following day, January 15, ABS-CBN’s Goin’ Bulilit made a gag on the question-and-answer portion.

Not even Sunday night magazine programs are immune from covering the Miss U activities. Particularly, Kapuso Mo, Jessica Soho — despite lasting 2 hours — gave the some significant highlights of events.

On the very eve of the coronation (January 29), this will be a wrap for their segmented special between the heated rivalry KMJS and Rated K but let’s not fret if anyone related to the pageant will be a special guest on Gandang Gabi Vice.

Not a player but not discouraged

As the Big 3 hype leading up to the main event escalates, one non-participating channel wasn’t discouraged for not being part of Solar deal — or at least, they formerly were.

CNN Philippines complemented with the interview the outgoing Miss Universe on Profiles and airing the two-part documentary of Winning the Crown, which will wrap up this Saturday.

Crowning conclusion

In the end, regardless of who’ll be the successor of the crown, we’ll witness the peaceful transfer of duty; like Margarita Moran four decades ago, Wurtzbach will make the final walk and the relinquishment of the crown and the sash at her native country.

With that being said, the benefits that we will reap during and after the chain of events would boost not just our country’s showcase of splendorous tourism and long-standing hospitality but also the morale to be confidently beautiful.


Good luck to all entrants. I wish you all the best!

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[Photo courtesy of: PTV/Solar/LCS/MUO/ABS-CBN News]

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