AGB Nielsen

Philippine TV’s Other Tug of War

Entertainment blogs usually discuss the never-ending ratings game between ABS & GMA but in this article, there is more dangerous than that. I know it's out of the context to use boxing than a tug of war.

Entertainment blogs usually discuss the never-ending ratings game between ABS-CBN & GMA but in this article, there is more dangerous than that. I know it’s out of the context to use boxing than a tug of war.

A TUG-OF-WAR is a game where two teams pull their respective ends of a rope. The more exertion of a pull of one team will defeat and fall off the other. It can be played indoors or outdoors without any limits.

In a metaphorical sense, tugs-of-war can be used on a rivalry for a long time be it in sports (e.g. PBA’s Manila Clasico & UAAP’s Ateneo vs. La Salle), in politics (e.g. the issue on burying President Marcos in the Libingan ng mga Bayani or in Ilocos) or in entertainment.

On the last general category, we heard such things perpetually and mindlessly — the ratings game on television where the players are only between the main channels, ABS-CBN and GMA. However, there is another tug-of-war that the rest of public won’t discuss on forum threads and social media — the programming control of national networks.

Timow’s Turf asked you on such treatment when you stepped into the shoes of a programming head of a broadcast network. Don’t spoil the results just yet because we will detail it further.

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Numbers and More: The Countdown to the Dream Bout

BATTLE FOR GREATNESS is the official theme of the Fight of the Millennium between Manny Pacquiao and Floyd Mayweather Jr. on May 3, 2015 (local time).

The poster dictates the theme of the Fight of the Millennium between Manny Pacquiao and Floyd Mayweather, Jr.

The poster dictates the theme of the Fight of the Millennium between Manny Pacquiao and Floyd Mayweather, Jr.

Like other Pacquiao’s bouts, sporting fans declare it as a de facto national holiday although in this edition, it culminates the Labor Day long weekend. We can expect virtually zero crime rate and light traffic. Restaurants, arenas and cinemas are now logistically setting up their pay-per-view of the dream bout but at home without cable and Internet, GMA — where his exclusive contract belongs — was the only reliable channel but the result can delay for an hour or two. Despite of the objections of ritual advertising between rounds and sponsorship carrying their respective highlights of each round, the network of Kamuning/Timog still enjoys high ratings of the programs succeeding the sport special.

On this edition of Numbers and More, the Turf will look on the bout’s past crunched numbers and what will be the probable range of GMA’s handling of the greatest boxing match of the century on both firms would be.

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Numbers and More: Bb. Pilipinas Grand Coronation Night

OUT OF MANY, FEW. 34 confident aspirants will race to the crown as the Grand Coronation Night of Bb. Pilipinas draws near this Sunday night.

OUT OF MANY, FEW. 34 confident aspirants will race to the crown as the Grand Coronation Night of Bb. Pilipinas draws near this Sunday night.

THIS SUNDAY NIGHT, the search for Filipina beauties out of 34 aspirants will be over on the Grand Coronation Night of the 52nd Binibining Pilipinas at the Big Dome (Smart Araneta Coliseum). However, when it comes to number crunching and counter-programming of the most awaited TV special, it’s another side of the story will be told and it starts right now.
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The Turf’s TV Zeitgeist 2014: GMA

THE NEW YEAR will be handed over in 6 days but before we bid adieu to 2014, here is the look back of what happened over the boob tube on GMA and its sister channel, GMA News TV. (more…)

GMA responds to PTV’s ‘Oh Ja Ryong’ with ‘The Coffee Prince’ rerun

GMA 7 will air "The Coffee Prince" later this afternoon, as a response of PTV 4's first airing of Koreanovela, "Here Comes Mr. Oh."

GMA 7 will air “The Coffee Prince” later this afternoon, as a response of PTV 4’s first airing of Koreanovela, “Here Comes Mr. Oh.”

NOT-SO-BLIND ITEM: GMA 7 has gone eavesdropping into PTV 4 with the latter’s confirmation of airing the new Koreanovela “Here Comes Mr. Oh“.

The Kapuso Network decided to re-air “The Coffee Prince” later today. Channel 7 aired the said drama from Munhwa Broadcasting Corporation (MBC), the same broadcaster as Mr. Oh, last January 2008. Four years later, the network was given a franchise for local production.

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Is #DongYan live proposal paying off the ratings game?

LAST SATURDAY NIGHT, Marian Rivera’s eponymous dance show on GMA 7 with the theme #LastDance gave a live spotlight when Dingdong Dantes proposed to the host, who celebrated her 30th birthday last Tuesday. With her willing consent, the trending topic #DongYan aced the national Twitter universe.

How did this tandem came to be? Did the live proposal paid off the ratings game either by audience surge and/or tumbling down the rival show? (more…)