[Requested by Jared Kenneth Ferrer]
RADYO NG BAYAN is getting a cosmetic makeover next month.
Beginning June 1, the branding of DZRB-AM 738 kHz (for Metro Manila) will be face-lifted as RP1.
The initials RP — a former two-letter initial for the formal name of our country — actually stands for Radyo Pilipinas, which also shares the name of their overseas shortwave radio station.
This move is part of Martin Andanar’s master reorganization plan for the state-owned media; it is obviously patterned after their FM counterparts: FM2 (DWBR) 104.3 MHz and the upcoming FM1 87.5.
Using that logical reasoning, the remaining stations under their current holding agency, Philippine Broadcasting Service (PBS), might treat the current Sports Radio DZSR 918 as RP2 and Radyo Magasin DZRM 1278 as RP3. The Turf’s aforementioned deductive renaming is speculative until Andanar himself will officially announce the rebranding balance.
With such identity change impending, one of their programs will be in the big question. Will the all-out simulcast of Radyobisyon — since 2014 — be affected over that renaming row? Mostly not, as it will just be a cosmetic change over the master script.
Aside from Radyobisyon, Ben Tulfo, a very popular TV and radio personality yet a rock-solid President Duterte apologist that has a significant fandom of its online counterparts, will reportedly have his own eponymous show “unfiltered” this month.
Despite that move and the reorganization under the proposed yet potentially lasting People’s Broadcasting Corporation (PBC), their services will remain the same when it comes to delivering pro-administration news not just only the Palace’s press conferences but also acts as the driver of initiatives from their government agencies.
In short, they are still publishing political propaganda whatever the sitting President pleases, which is a contradiction of their master plan of turning their media to be editorially independent and credible.
Such prime example was the #RealNumbersPH forum yesterday. They clarified the related significant figures from the concerned agencies regarding the War on Drugs and the associated extrajudicial killings (EJKs) such as the Philippine Drug Enforcement Agency (PDEA), Philippine National Police (PNP), Department of Health (DOH) and the Department of Social Welfare and Development (DSWD) from “fake numbers” that was reported on the common media outlets for 10 months.
That being said, the step of renaming Radyo ng Bayan into RP1 will not affect their generally established taste and preference of AM frequency listenership either on a short or on a long term.
Photo courtesy of PBS/RadioNowOnline.com