WHEN I CAME into this world, there was a low-power TV network in my home city of San Fernando, Pampanga called KTV 12.
The UBC 12 logo as I remember before it discontinued operation.
KTV 12 (later as UBC 12) with the call letters DWCL-TV has a brand then, as I exactly remember: “First in Pampanga, First in Central Luzon.” Did their slogan really put it into practice? The small TV network also owned an FM frequency of 92.7 (with the brand, Power 92.7 or CooL 92.7) of the same call letters with the format of Christian music. It’s obvious enough that the owners come for a Born-Again Christian (BAC) ministry.
In 2008, the last year of their TV operation, UBC aired its only own worship service on the BAC church beside the facility (where it still stands today). The rest of the programming were hooked (illegally) from CNN for the news and other Christian programming from the Trinity Broadcasting Network (TBN). Not only that, they allocate one hour for karaoke.
In 2005, ABS-CBN decided to devote and to devolve a regional network group for the civil province of Pampanga with Channel 46 (DWIN-TV). At the same year, if I’m not mistaken, InfoMax 8 transmitted on cable and gave more opportunity to MassComm graduates to be on the air without leaving the province and the mother tongue (Amanung Sisuan). Infomax 8 bore the first title program Personalan (a talk show hosted by Mau Aquino and Rey Yumang and NOT of GMA “News” TV’s tabloid show by Jolina Magdangal-Escueta and Jean Garcia)
CLTV 36, the regional station of Central Luzon, became successful in ratings, reach and programming for all CL viewers for seven years.
The year 2007 came a big change of TV in Pampanga. After 10 years of granting TV franchise from Congress, DWRW (95.1 FM) materialized the dream with the help of the Laus’ magnate. Levy P. Laus is well known for being an automobile and auto insurance tycoon in Central Luzon. The name of the network is Central Luzon Television–36 or as we known shortly as CLTV 36. The programming of this network became successful, modern and diverse in reach, programming and picture quality. Not to mention the investment of live OB vans and cameras for seasonal purposes such as the Ligligan Parul and the regional TV talent show, Star Mill (now on its Season 2).
Because of this UBC Channel 12 failed and remained in the mediocrity and in 2009, Channel 12 bowed down to the three regional-provincial media outlets for their humiliation. The old bungalow where they broadcast in Barangay Sindalan (across St. Anthony’s Drugstore and Information and Communication Technology High School) is now demolished and at press time, constructed as a commercial arcade building.
Global News Network currently owns InfoMax 8 in this decade.
In the current decade (2010s), InfoMax and Global News Network (GNN) finally made an agreement and transferred from cable channel 8 to free TV channel 44 with the new call sign DWIM-TV.
In the current state of Pampanga’s television industry, CLTV 36 dominated the most broadcast hours per day (about 14 hours, from 6:30 a.m. to 10:30 p.m.) and the most viewership (despite of lack of data due to the Big Two TV market firm’s – Kantar and Nielsen – care for national parameters) in the region. Since it is the youngest network by operation, they can be forgiven if they signed off early on very special holidays, including New Year’s Eve and Christmas.
On the contrary, GNN 44’s broadcast lesser hours with a VHS-like picture quality and irregular scheduling. Finally, ABS-CBN 46 broadcast with low picture quality and low reach can make its viewers blind and vague.
That’s my story of television in Pampanga. Do you have any story to share in your own province or region?
[Photos courtesy of Wikimedia Commons, PampangaDirectory.Net]
[UBC graphic created by author-admin, timowp17]
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