Manny V. Pangilinan

One Radio Network Must Go (and Another Must Gain)

[AUTHOR’S NOTE AND WARNING: The annual Big Reveal or the August Roast this year is on TV5. Initially, it was supposed to be about Sports5’s broadcast overlap with FIBA Asia Cup tomorrow and the 29th Southeast Asian Games on the 19th but due to PTV’s return to cover the latter after 10 years, it was shelved and it will be focused on TV5’s radio counterpart. As usual, this banter might be offensive; reader’s discretion is advised.]

Whose radio network is getting rekt this year?

RECENTLY, a fad in the national social media landscape titled “One Must (or Has To) Go” asked respondents just one of the choices – whether food or a thing – would be abandoned for the rest of their life. Of course, The Turf won’t beat out of this.

If there’s one radio network that has to go, according to the Boses ng Madla poll since July 17, most of them responded that they would ditch those from TV5 (i.e. Radyo5) with 38.71%.*

Indeed, this is how Ralph Domingo, the webmaster of From the Tube, perceived and described after few years of concerned monitoring as his constructive criticisms fall on deaf ears.

Since 2010, Radyo5 defied the typical FM landscape of being all-music by adding news, talk, and public affairs. Throughout their running lives, they catered to the public utility vehicles (especially the LTFRB-defending taxi drivers) and established their Taxi Squad but as of now, we are unsure of the latter’s whereabouts.

Last year, their programming began to change as some famous personalities were displaced to serve the Duterte administration and their important news coverage related under this Presidency were downplayed.

This mishandling and dismal performance let station manager Gladys Lana-Lucas accountable and hence, surrendered to The Philippine Star President Miguel Belmonte’s hands. Ralph made a laundry list for him but sadly, none of them is implemented, as he is still preoccupied on their family-owned newspaper company.

He lamented Reliance that they are heavily “living on borrowed time.” Hold that Cueshé’s song for a moment.

It is no wonder that Kevin Trinidad, Ralph’s former blog visitor, who used to believe in all TV5’s divisions as an alternative to the duopoly, now boisterously mocked over it and abandoned that patronage after realizing their constant failures.

This begs a comprehensive question, “If Radyo5 finally gave up, who will take its place?

One of my colleagues, John Rodrigo Diaz Valdez suggested that his hometown broadcaster, Brigada, should be its prospective replacement.

Doing some background checks, the tri-media organization was founded by former Bombo Radyo anchor Elmer Catulpos in 2005 in General Santos City as a daily tabloid newspaper for Mindanao. Two years later, he diversified to health-line products and in 2009 to the radio (a year before Radyo5’s turn). Shortly after the airwave inception, it became Top 2 radio station in the GenSan market. It was not until 2013 when they expanded across the country and a year after, the Mega Manila market’s inauguration made it as a rising powerhouse ready to compete with their Manila-based giants.

THE RISING RADIO MOGUL. Elmer Catulpos is the CEO of Brigada Mass Media Corporation.

I would agree with JRDV, as I was able to hear my local Brigada station – Brigada Pampanga (DWCL 92.7 FM) – a few times beginning this year.

So what makes Brigada a better choice to replace Radyo5? There are four reasons I can enumerate.

First, although they are strikingly similar in programming structure and somehow amicable to the Duterte administration or concerning authorities in terms of news slant, they have more radio stations nationwide with 34 (six more to be aired in Palawan) running stations against Radyo5’s seven (7) – almost 6 to 1.

Second, in Mega Manila alone, Brigada’s DWEY 104.7 have the same transmitting power as Radyo5’s DWFM 92.3 with 25 kW but the former has better and consistent effective radio power (ERP) with 127.66 kW over the latter’s 75-120 kW.

Third, despite their national office in Makati City and the transmitter in Batangas City due to limited FM spacing in the metropolis, it has led to inaudibility and inaccessibility for car and cell phone radios during rush hour; still, Brigada took advantage by creating a free Android app that can live stream any of their FM stations – anywhere, real-time.

Last but not the least, instead of scouting third party advertisers – which is risky if the commercial radio prospects continue to fail – Brigada decided to sustain their own revenue by selling and promoting, as mentioned earlier, their own products such as Power Cells, DriveMax, Guard-C, Panamed and Aero Lube.

That being mentioned, I reaffirmed that Brigada is a viable candidate to succeed a major radio network with a myriad of unresolved disgraceful records. For now, it is just a dream as only time will tell if Manny V. Pangilinan finally decides to wave the white flag over the division and to divest that segment entirely to Mr. Catulpos.


*The other results of the initially established BnM poll were as follows: MBC with 21.51%, GMA with 13.98%, ABS-CBN with 11.83%, PBS with 5.38% and others (including Brigada) with 8.60%. Adjustments of the other responses will be posted.


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Photo credits:

  • Electronic Design
  • MindaNews / Rommel G. Rebollido

Philippines Football League both to kick out UFL, off tomorrow

The new and legit national professional football league was launched last April 21 at Shangri-La at the Fort in Taguig City.

THE IDENTITY CRISIS and legitimacy of our national, top-tier and professional football (soccer) league is finally over.
Beginning tomorrow, the new (and de jure) league called Philippines Football League (PFL) will kick out the de facto United Football League (UFL) in the early 2010s.
What went wrong with the latter league? Are there any changes in the competition? What will be the inaugural game plan? Who will be the broadcaster?

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Anyare, IBC 13? Quo vadis, DBS 35?

(Requested by: Gregory Maximinian)

WARNING! This article can cause some readers to get butthurt. The author does not demean his faith but to know better about the situation. Read, reflect and react cautiously.

THE TRUTH shall set us free. This is the Biblical concept that is mostly agreeable and applicable in our daily living — whether religious or not — but at the same time, we also believe in the secular philosophy about the concept of truth: it does hurt.

IBC and DBS

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CNN Philippines launch set, faces new competitor

THE GRAPHIC TRANSITION proved it. The launch date has been settled. The long wait is finally over.

Next Monday, March 16, CNN Philippines will succeed 9TV after five months of negotiations and preparations.

About a month after the deal with the U.S.-based cable news network, Hollywood Express became the first CNN program to be exported to Channel 9. Last mid-January, CNN’s corporate colors of red, black and white dominated the graphics in time for the Papal Visit. After the visit, the programming identities on the lower thirds have been sacrificed in favor of the name of the program in white text on a red square background.

ONE MAN DOWN. As 9TV will be CNN Philippines next Monday, Atty. Rod Nepomuceno will fade away back to TV5 with their new joint media venture.

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However, the official launch paid a significant price. One of the mainstays of Channel 9 will leave back to the old, green pastures. Atty. Rod Nepomuceno, the moderator of Legal Help Desk and Opposing Views, will depart after a bit more than two years for an announced joint media venture. (more…)

4 reasons why Super Bowl did not air this time on TV5

[This post is dedicated to Ralph Domingo, Mark Jaro, James Ty III, Christian Anasco and John Rodrigo Diaz Valdez.]

New England Patriots earned its fourth Vince Lombardi trophy against last year's defending champion Seattle Seahawks yesterday morning (local time) on Super Bowl XLIX.

New England Patriots earned its fourth Vince Lombardi trophy against last year’s defending champion Seattle Seahawks yesterday morning (local time) on Super Bowl XLIX.

SUPER BOWL XLIX yesterday morning (local time) scored New England Patriots’ fourth over-all title against the last year’s defending champion Seattle Seahawks, 28-24.
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Ibinalik ba ang AniMEGA sa TV5?

Sword Art Online will finally (hopefully) reach Philippine TV airwaves this weekend.

Sword Art Online will finally (hopefully) reach Philippine TV airwaves this weekend.

ACCORDING TO Anime Pilipinas, five anime shows are offered on TV5 throughout this week. Does this mean AniMEGA fans will see the light?

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The Turf’s TV Zeitgeist 2014: TV5

THE NEW YEAR will be handed over in 5 days but before we bid adieu to 2014, here is the look back of what happened over the boob tube on TV5 and its sister channel, AksyonTV.

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