LAST MONDAY, GMA Afternoon Prime teleserye Haplos skipped the remainder of the episode to cover President Rodrigo Duterte’s second State of the Nation Address (SONA). From the Tube’s Ralph Domingo wished that the remainder would carry over but instead they skipped the said episode entirely and moved on without the network’s public apology.
This recent incident, coupled with Albert Brian Gimao’s threefold request, made us realized why teleseryes are so relevant in the age of rising demands of quality.
The current landscape of our teleserye industry, specifically found in South Triangle, ranges from
- Chronologically, late morning (Ikaw Lang Ang Iibigin) to evening (A Love To Last)
- Demographically, youth-oriented (Trops) to adult-oriented (Ika-6 na Utos)
- Generally, fantasy (Mulawin vs. Ravena) to reality (Ang Probinsyano)
- Specifically, romance (A Love to Last) to action (Ang Probinsyano, again)
Then, tried-and-tested conformity began to swoop in with clichés (e.g. slapping scene, amnesia scene, zooming in) and cast love teams at the expense of their creative freedom juices and the intelligence of the audience — all for the sake of bottom line.
Some of their finished products are probably rated SPG (per episode basis), which is inconsiderate to children whose classes are in different shift and both networks do not focus on other genres such as crime thrillers or professional kind of shows.
What are much worse were the production staff’s repercussions; remember what happened to Francis Pasion after directing JaDine’s On the Wings of Love last year? He died nine days after the finale due to cardiac arrest for overworking fatigue. This has led to the issuance of an advisory from the Department of Labor and Employment to limit the time for TV industry workers to 12 hours a day last year but the mother network, ABS-CBN, filed a temporary restraining order – a desperate act, in the eyes of critics, of greed.
With that, last month, Twitter user @sPAULArium was not pleased with the said quality based on aforementioned state and flooded her grievances in a thread.
She suggested that teleseryes, particularly in primetime, should go on a weekly basis from daily like those in the United States and in Japan. South Korean dramas practiced it as they grouped into two: Monday-Tuesday and Wednesday-Thursday. The Turf already proposed the gradual frequency reduction from the current weekdays until it reaches up to that frequency.
While netizens mostly praised Paula with civility, actress Bela Padilla defended the local industry as her projects made millions “happy.” To be honest, Bela may have more roles to be written in her resume but she should get real by opening her eyes, hearing the other side of the audience and stop living in the confined mediocrity.
What the giants in South Triangle did is overemphasizing the usual sector of their target market: female, 35+ and pang-masa (class CDE). They do not realize that trends and preferences continue to change over time, with or without predictability.
In the end, the common goal in this unavoidable and mediocre duopoly – as indeed expressed on the netizen’s thread — is their bottom line and ratings braggadocio. Hence, we termed it as “cancer.”
This status quo of teleserye led others to defect and to find an alternative modes of entertainment.
This is why James Ty III never looked onto it and rather focused on his favorite day, Sunday.
This is why Christian Arceo no longer entertained with them after 15 years and moved on to anime and sports.
This is why Kevin Trinidad renounced and ditched them unreservedly in favor of Netflix.
Indeed, we deserve it better but the question is, “When will it ever be heard?”
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